Nexus Community Partners
Nexus Community Partners' Open Road Fund—a $50 million fund for the descendants of the Atlanta Slave Trade in Minnesota and the Dakotas—officially launched in June 2023.
OPEN ROAD FUND CaMPAIGN LAUNCH
The Yates Creative team worked with Nexus Community Partners to develop and launch the program’s marketing strategy, messaging, and visual content. We also provided PR support and secured several national placements, raising awareness about this incredible opportunity.
As a part of this work, the Yates Creative team also delivered the following digital toolkit for Nexus and its partners to spread the word about the Open Road Fund.
coachingWe also provided one-on-one coaching to Nexus’ communications coordinator, supporting them in developing communications strategies, setting and realizing goals, and strengthening their overall confidence in doing the work.