Inneract Project

Inneract Project (IP) is a Bay Area non-profit organization empowering the next generation of Black, Latinx and underrepresented designers of color. They provide free design classes and mentorship to rising designers or color.

DIGITAL Strategy and support

The Yates Creative team manages IP’s social media and email newsletter. We create regular content for social media uplifting learnings from young designers and promoting their no-cost offerings. We manage their internal and external newsletter ensuring that volunteers and parents are abreast of IP activities. And we create external storytelling, interviewing students, parents and volunteers and highlighting this content of their blog.

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branded message development

The Yates Creative team began our collaboration with IP by developing newly branded messaging for their website and collateral materials. This process included conducting extensive research, engaging with several stakeholders, and synthesizing our learnings into a cohesive narrative uplifting IP’s dedication to being a resource to young designers of color.